About Swirl

Powering the Indoor Mobile Marketing Revolution

Swirl is an ad tech innovator that is powering the next generation of mobile advertising. We’re reinventing shopper marketing by bringing mobile advertising to the place where more than 90% of all retail sales take place – in the store. Digital content delivered automatically to consumers’ smartphones when and where they shop. Now that’s smart.

Swirl offers leading retailers, brand advertisers, and publishers the industry’s most advanced platform for proximity-based indoor mobile marketing. By leveraging the power of Bluetooth Smart® beacons, retailers and brands are able to digitally engage with and influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted messages and offers directly to shoppers wherever their products are sold.

Swirl’s patent-pending technology is used by leading companies such as Lord & Taylor, Hudson’s Bay, Marriott, Alex and Ani, Timberland, Kenneth Cole and more. The company is led by an accomplished team of media and technology executives and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.

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Want to see the Swirl platform in action?