Swirl Networks is the leading enterprise-class iBeacon marketing platform provider, helping retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl’s patent-pending micro-location technology to increase their store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.

Management Team

Hilmi Ozguc

Hilmi Ozguc - Founder and CEO

Hilmi founded Swirl with the goal of revolutionizing the retail shopping experience by making in-store shopping more inspiring and productive through the use of mobile technology. He has been a successful entrepreneur and executive in the software industry for the past 20 years, having created groundbreaking companies that realize the Internet's potential as a global communications and marketing vehicle. Hilmi previously founded Maven Networks, an early leader in Internet video, which was acquired by Yahoo! in 2008 and today powers the video content and advertising infrastructure for the world's largest network of Internet media properties. read more

Gretchen Fleming

Gretchen Fleming - COO and CFO

As a member of the founding team at Swirl, Gretchen has guided the company's product vision to create a vital tool for the savvy shopper. With more than 15 years of experience in senior finance and operations leadership roles at several venture-backed technology companies, she is a seasoned executive with an entrepreneurial mind and a creative spirit. She has played an integral role at several successful tech companies by managing key operations and building outstanding teams that have created world-class products and services. Most recently, Gretchen was CFO at Acquia, the provider of commercial support and cloud services for the open source social publishing system Drupal. read more

Tom Middleton

Tom Middleton - CTO

Tom brings a unique background as a technology leader and developer of numerous award-winning products spanning consumer mobile apps, large-scale Internet advertising platforms and highly scalable enterprise information systems. Prior to conceiving the technology vision for Swirl, Tom was founder and CTO of Bitrino, a developer of popular consumer networking and discovery apps for the Apple iPhone and iPad. Previously, he oversaw the engineering team that designed and built the market-leading storage virtualization platform at Incipient. Earlier in his career, Tom was VP of Engineering and Chief Architect at Narrative Communications. read more

Todd Boes

Todd Boes - VP Product

Todd is a highly accomplished technical leader and product visionary with over 18 years experience defining and launching ground breaking technology products and platforms. Prior to Swirl, Todd was responsible for the strategic planning, development and go to market execution for Yahoo!'s portfolio of next-generation advertising products and solutions spanning mobile, video and Internet TV platforms. He joined Yahoo! following that company's acquisition of Maven Networks, where Todd, as VP Products, spearheaded the online video revolution through the conception and delivery of Maven's industry-defining video publishing and advertising platforms. read more

Orin Morris

Orin Morris - VP Engineering

Orin has over 15 years of hands-on experience developing cutting edge, large scale software products, and building and leading high-performing development teams. Orin joins Swirl from Oracle where he was the Development Director and Lead Architect for the Clinical Development Center. He became part of the Oracle team via the acquisition of Phase Forward, a leading provider of integrated data collection and data management solutions, where Orin led software architecture. Previously, he was the Director of Engineering at Incipient and the Enliven division of Excite@Home, where he worked on pioneering distributed cloud storage and Internet advertising platforms. read more

Rob Murphy

Rob Murphy - VP Marketing

Rob is an experienced marketer who has spent the past 20 years driving strategic growth through consumer and business marketing for companies ranging from venture-backed start-ups to leading corporate brands. He has an established track record of innovation and success across a variety of industries, consumer segments, and marketing channels. Rob was head of consumer and partner marketing at Rue La La, a leader in Internet private sales, where he helped drive explosive growth for an online fashion business that established a fundamentally new ecommerce model and consumer shopping experience. read more

Rob Murphy

Adrian Tompsett - VP Business Development

Adrian is an experienced strategic sales and business development leader who has worked for over 15 years in and around technology companies in business development, corporate development and sales, as well as being an early stage investor. He is an expert on digital marketing, programmatic buying and a frequent industry writer and speaker. Previously, Adrian was at DataXu where he was the company’s first sales and business development executive and instrumental in supporting and driving its hypergrowth from less than $1m in sales in 2009 to $87m in 2012. While at DataXu, he managed the company's supply partners, including third-party technology providers, data suppliers, and media companies. read more

Board of Directors

Hilmi Ozguc - Swirl Networks, Inc.

Scott English - Hearst Ventures

Scott is a Managing Director of Hearst Ventures and pursues strategic investments and acquisitions for the corporation in digital media. Scott has invested in, and served as a Board Director or Observer of, over sixteen companies. Most recently, Scott lead the investments in portfolio companies Buzzfeed, Pandora, Relationship Science, Brightcove, Sling Media, and Wide Orbit. Scott joined Hearst in 1995 and has had a variety of operational and investment responsibilities during his tenure. Aside from his venture activities, Scott helped oversee two of Hearst's digital businesses and acted as interim CEO of UGO Networks. In his first position at Hearst, Scott ran business development and strategy for Hearst's HomeArts.com network of magazine websites culminating in the merger of HomeArts.com and Women.com (iVillage). Prior to Hearst, Scott worked for Details Magazine at Conde Nast. Scott graduated with a bachelor's from Trinity College and earned his MBS from Columbia Business School.

Ron Fisher - SoftBank Capital

Ron is Managing Partner of SoftBank Capital, the investment arm of the SoftBank Group, a global telecommunications, Internet and media conglomerate. He is also Director and President of SoftBank Holdings, Inc. and a member of the board of directors of SoftBank Corp., Japan. Ron has over 30 years of experience working with high growth and turnaround technology companies. He joined SoftBank in 1995, overseeing its U.S. operations and its other activities outside of Asia, and was the founder of SoftBank Capital. Ron serves on the boards of several public and private companies, including Cloud Engines (Pogoplug), Desktone, E*Trade Group, LiteScape Technologies, MocoSpace and Nellymoser. He previously served on the board of GSI Commerce (sold to eBay in 2011). Ron earned an MBA from Columbia University, New York, and a Bachelor of Commerce from the University of Witwatersrand in South Africa.

Nilanjana Bhowmik - Longworth Venture Partners

Nilanjana is a General Partner at Longworth Venture Partners and focuses on infrastructure, software and mobile investments. She currently serves on the boards of Tylted (mobile social gaming network), NuoDB (elastic cloud database), Symform (peer-to-peer cloud storage), and Viewfinity (cloud security). Her prior investments and portfolio involvements include VKernel (acquired by Quest), Tizor (acquired by Netezza/IBM), Softricity (acquired by Microsoft), Thor Technologies (acquired by Oracle), Scanbuy (mobile barcode imaging) and Marathon Technologies (server high availability). Previously, Nilanjana was a VP, Mergers & Acquisitions at Broadview (now Jefferies), an investment banking firm where she led M&A transactions for several tech companies in software, services and digital media. She began her career at Object Design, Inc., where she held several leadership positions in software engineering and professional services during the company's fast growth from startup to successful IPO. Nilanjana received a bachelor's degree in Computer Science from the Indian Institute of Technology, Roorkee, a master's in Computer Science from the University of South Carolina, and an MBA from INSEAD. She is a charter member and serves on the board of the Boston chapter of The Indus Entrepreneurs (TiE).

Woody Benson - Prism VentureWorks

Woody is a General Partner at Prism VentureWorks. For over three decades, he has been at the forefront of major computing and technology trends. Woody currently serves on the board or is an advisor to: LogMeIn, Expo Communications, Greater Good, and MetaResolver. Career IPO highlights include Shiva Corporation (1994), MCK Communications (1999), Elastic Networks (2000), and LogMeIn (2009). M&A highlights include Altiga (sold to Cisco), Maven Networks (sold to Yahoo!), m:metrics (sold to ComScore), KickApps (sold to KITDigital), Conduit Labs (sold to Zynga), 5:1 (sold to Yahoo!). Woody is also involved with TechStars, where he participates as a mentor to young start-ups, and participates in the Bentley Investment Committee and the MIT 10-250. He holds a bachelor's degree in Business Communications from Bentley University.

Mike Golden - ShopRunner / GSI Commerce

Mike is the Founder of ShopRunner, a members-only shopping service with an online retailer network that spans today's most popular brands. Previously, Mike was co-founder and COO of GSI Commerce, a leading e-commerce services company acquired by eBay in 2011. He also served as Chairman of Complex Media (ComplexMediaNetwork.com) and led Home Decor Products as President and CEO. Earlier in his career, Mike served as EVP of Corporate Development and Managing Director of Organic Online, Inc. (now a part of Omnicom) and was the founder and President of Organic Media, Inc. He also co-founded Iguana Studios Inc. and was Chairman until the eventual sale of the company to Change Technology Partners. Mike received a bachelor's degree in Politics, Philosophy and Economics from the University of Pittsburgh and a JD degree from Villanova University School of Law.



Swirl is helping retailers leverage the power of mobile to attract and influence consumers while they shop in retail stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl's patent-pending micro-location technology to increase their store traffic, customer engagement, and sales conversions. Swirl is led by an experienced and accomplished entrepreneurial team and backed by leading venture capital investors. We are headquartered in the heart of Boston’s Back Bay shopping district, with easy access to a variety of great food, coffee and transportation choices. We offer competitive salaries, stock options, employee benefits and an open work environment.

Visual Designer/Senior Visual Designer

Swirl is seeking a talented Visual Designer with strong graphics capabilities who will help create marketing and business development materials.

You will:

  • Work directly with the VP and Director of Marketing to evolve the visual design for the Swirl brand.
  • Manage the Swirl website and other digital properties, including art direction, content creation and front-end development.
  • Create online and offline marketing assets including emails, infographics, sales presentations, collateral and event graphics.
  • Stay informed about design trends and best practices to ensure delivery of the highest-quality brand experience for Swirl’s target audiences.


  • 5+ years digital design experience, ideally working in a marketing or advertising-focused start-up or comparable agency environment.
  • An online portfolio of design projects which showcases your outstanding visual designs.
  • An eye for typography, composition, layout, color, and a pixel-perfect attention to detail. You're passionate about clean, simple, usable interfaces.
  • Interactive experience working with large consumer brands and associated digital marketing campaigns.
  • Master in Adobe Creative Suite.
  • Fluent in HTML and CSS. Knowledge of JavaScript a plus.
  • Strong project management skills, with a commitment to delivering highly-polished designs under tight time constraints.
  • Ability to communicate effectively in writing, verbally and as a presenter.
  • BA/BS degree required.

Please submit your resume and cover note describing why you are interested and qualified for a particular position to jobs@swirl.com.

QA Tester

Swirl is seeking an organized and detail-oriented entry-level candidate to fill the role of QA Tester. The QA Tester will work with the Swirl team to ensure that the Swirl products are of the highest quality. This position requires an extremely organized, efficient and effective individual who feels a strong sense of ownership for the quality of the Swirl products.

Responsibilities and Requirements

  • Evaluate and test the Swirl products on a daily basis to verify that the products function according to functional specifications and development guidelines.
  • Write, revise and verify quality standards and comprehensive test procedures.
  • Test and help maintain accurate and high quality content within the products.
  • Accurately track and report errors and failures encountered during testing, with detailed descriptions of the inputs and conditions necessary to reproduce the error.
  • Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are necessary.
  • Experience in a professional office environment.
  • Strong technical skills and a solid understanding of mobile devices and experience using several consumer oriented apps.
  • Solid knowledge of Excel, Word, PowerPoint and web applications.
  • Meticulous attention to detail and ability to meet deadlines.
  • Creative approach to problem solving, innovation and issue resolution.
  • Strong initiative, flexibility, and ability to learn quickly.
  • Self-motivated and self-managed with a high degree of dependability.
  • Ability to communicate effectively in writing and verbally.
  • College degree preferred.

Please submit your resume and cover note describing why you are interested and qualified for a particular position to jobs@swirl.com.

Director of Business Development - Publishers

Swirl is seeking a Director of Business Development to help execute Swirl’s publisher business development plans through market development and mobile app publisher acquisition and management. The Director of Business Development will be responsible for driving the company’s efforts to identify and nurture revenue-generating partnerships with mobile app developers and publishers.


  • Prospect, close and grow relationships with key mobile app publishers.
  • Educate mobile app publishers on the Swirl In-Store Mobile Marketing and Advertising Platform and how Swirl can drive value for their businesses.
  • Work closely with the product team to communicate market requirements.
  • Coordinate with the operations and product teams to ensure successful implementation of Swirl technology with publishers.
  • Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are required.


  • Strong understanding of mobile technology and B2B software business development from prospecting to closing deals to growing existing accounts.
  • 7+ years of experience in business development, with demonstrable experience in closing and managing deals with mobile app developers and publishers.
  • Track record of demonstrated achievement meeting and exceeding aggressive goals.
  • Start up experience in emerging technology markets desirable.
  • Ability and comfort communicating effectively in writing, verbally and as a presenter to senior executive audiences.
  • Self-motivated, self-managed and ability to ‘roll with the punches’ in the start up environment.
  • Strong leadership and negotiating skills.
  • Ability to travel up to 50% of the time.
  • BA/BS degree required, MBA preferred.

Please submit your resume and cover note describing why you are interested and qualified for a particular position to jobs@swirl.com.