Swirl Recognized for Leadership in Indoor Mobile Location With Two Industry Awards
In a world dominated by digital interactions, 90% of retail sales still happen in brick-and-mortar stores. But, in order to keep shoppers coming back to the store, retailers need to meet the ever-expanding expectations of today’s mobile consumer. The key to brick and mortar sales success in 2017 is more than just great product; it’s about delivering a great in-store experience.
Leading national retailers are using the Swirl platform to harness the power of mobile presence to bridge the physical and digital worlds. Swirl customers are generating impressive results, with some seeing up to a 41% improvement in key performance indicators and a 7x return on investment. In recognition for Swirl’s innovation and leadership in indoor mobile marketing, the company recently received awards from two leading industry organizations.
First, Swirl won the Local Search Association’s 2017 Ad-To-Action Award for Best Use of Mobile Location. The Ad-To-Action Awards celebrate innovation in the local media and marketing industry by recognizing the best local and location-based marketing solutions. More than 90 companies participated in this year’s program, and entries were judged by a diverse panel of industry leaders and experts from companies such as Facebook, Pinterest, Macy’s, Google, Epsilon, Advance Auto Parts and more.
Following that win, Swirl was named Best Mobile Company at the 2017 DMN Awards. The DMN Awards, formerly known as the Marketing and Tech Innovation Awards, showcase the most innovative campaigns, platforms and people in marketing today. Swirl was recognized for its Mobile Presence platform by a panel of more than 30 senior marketing professionals who evaluated more than 150 entries for this year’s program.
All of us at Swirl are honored to be recognized by the Local Search Association and DMN as leaders in the indoor mobile marketing space, and we look forward to driving continued innovation in retail through the use of indoor mobile location technology.