New Infographic: What Retailers Need to Know about the Emerging Beacon Marketing Opportunity
Seventy-Two Percent of Consumers Say Beacon-Triggered Alerts and Offers Would Influence Their In-Store Purchases, Finds Swirl Study
March 12, 2014
Swirl Networks, Inc., provider of the leading enterprise-class beacon marketing platform, today published an infographic highlighting the significant business opportunity that beacon technology offers for retailers and marketers. Entitled “The Beacon Marketing Opportunity: Consumers are Ready But Are Retailers?,” the infographic can be viewed on the company’s website and is based on findings from an independent study of 1,000 smartphone-owning consumers.The infographic illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include:
• When compared with general email or limited time promotions, beacon-triggered offers are much more likely to influence consumer purchase decisions in-store. Seventy two percent of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase.
• Seventy-nine percent of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.
• Eighty percent of consumers would use a mobile app more often while shopping in a store if that app delivered relevant sales and promotional notifications. Sixty two percent would use apps in-store more often if they provided content that was relevant to the shopper’s interests and location within the store.
Hilmi Ozguc, Swirl founder and CEO said, “Beacon marketing technology caters specifically to consumers’ desire to receive personalized, location-aware content and offers on their smartphones while they shop in-store. To get the best return on investment from beacon-based marketing technology, retailers must focus on delivering valuable, highly-relevant content in real-time.”
Swirl’s infographic reflects data from study of 1,000 consumers conducted by ResearchNow.
More information can be found at http://www.swirl.com.
Swirl is the leading enterprise-class beacon marketing platform provider helping leading retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl’s patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.