Swirl Mobile Presence Management

Everything you need to originate and manage a location
intelligence data layer for your retail operation

Digital Location Signals

Swirl’s platform supports a wide variety of location signals and devices, enabling retailers to add a mobile presence capability that leverages and complements their existing retail infrastructure. Whether you want to take advantage of an existing in-store signal network or create an entirely new location signal infrastructure, Swirl offers an array of hardware options to meet your needs.

Location signals supported Location signal hardware supported
  • GPS
  • WiFi
  • Bluetooth® Low Energy (BLE)
    • SecureCast
    • iBeacon
    • Eddystone™ (URL, UID, EID)
  • All beacon hardware broadcasting
    iBeacon or Eddystone™ signals
  • Beacon hardware broadcasting
    SecureCast signal

    • Swirl
    • Zebra®
    • Others coming soon
  • All WiFi hardware
    • Aerohive Networks
    • Cisco
    • Cisco Meraki® (full integration with CMX)
    • Ruckus™ Wireless
    • Zebra (Full integration with MPact)

Swirl Beacons

Experience the industry’s most advanced and longest lasting Bluetooth® Smart (BLE) beacon. With a six year battery life, support for multiple broadcast protocols and a full suite of tools for managing even the largest beacon networks, Swirl’s beacon hardware offers retailers the most accurate and reliable location signal available today.

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Location Signal Management

Swirl’s Location Signal Management tools were designed specifically for large-scale applications, providing everything you need to set up, manage, monitor and control even the largest location signal network. With a single interface for managing GPS, WiFi and Bluetooth beacon signals, Swirl makes it easy for retailers to manage one of their most valuable strategic assets. And enterprise-class security features mean that you’ll never have to worry about unauthorized parties accessing your location signals.

Mobile Presence SDK

Swirl’s Mobile Presence SDK makes it easy to add mobile presence capabilities to any iOS or Android app.  With a rich set of features and integration options, the Swirl SDK enables you to deliver seamless and fully branded proximity-triggered experiences in your mobile app while at the same time capturing detailed shopper behavioral data.  And compatibility with GPS, WiFi and Bluetooth location signals means that you’ll be able to reach and interact with the broadest set of consumers in and around your stores.

Audience Management

Swirl’s Audience Management capabilities make it easy for retailers to reach beyond their own mobile apps in order to engage with the broadest set of in-store shoppers. Whether you want to take advantage of Google’s Nearby Notification service to connect your in-store beacons to 100 million Android devices or you want to deliver unique and highly customized in-store mobile experiences through a variety of third party shopping, social or lifestyle apps, we can help. Swirl provides retailers with everything they need to control access to their location signals, manage relationships with multiple audience partners and create and optimize next-generation retail store experiences that drive meaningful business results.

Swirl Databridge™ & Location APIs

If you’re like most major retailers, you probably have a collection of marketing, analytics, CRM, mobile and ecommerce platforms already installed.  So how can you take advantage of mobile presence data to make these platforms work even better? With Swirl, it’s easy. Our location data APIs and structured integrations with leading third party platforms allow you to seamlessly integrate in-store shopper behavioral data with your existing customer databases and platforms. Delivering truly personalized marketing messages across all channels has never been easier.


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