A more engaging in-store experience

We’re helping leading retailers engage today’s in-store shopper with highly relevant content delivered where and when it matters most.

Beacon-powered mobile marketing

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Relevance through proximity

Creating true shopper value with targeted in-aisle experiences.

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A modular solution

From enterprise-class beacon hardware to advanced campaign management tools.

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Protecting consumer privacy

Committed to transparency and information sharing control for your customers.

How it works

Swirl Beacons and Swirl Beacon Management

Retailers deploy and manage highly secure beacons, creating a valuable set of mobile engagement and measurement zones across their retail store network.

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Swirl Ad Exchange (SWx™)

Using SWx, retailers can create a powerful new shopper marketing channel by opening up proximity-based in-store mobile advertising opportunities to select brand partners, while maintaining full control over the shopper experience.

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Swirl SDK

Retailers add the easy to install Swirl SDK to their iOS or Android mobile apps, allowing them to deliver indoor location-targeted mobile ads at strategic areas within their stores.

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Swirl Audience Network

Retailers who want to reach a larger audience of in-store shoppers can tap the Swirl Audience Network. Swirl’s partnerships with leading mobile app publishers including RetailMeNot (the world’s largest digital offers marketplace), means that retailers can extend their beacon marketing reach to tens of millions of highly engaged consumers.

Swirl Beacon Marketing

Swirl’s cloud-based software platform offers the industry’s most robust set of capabilities for creating, managing and optimizing proximity-based mobile marketing campaigns.

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How it works

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Swirl Beacons and Swirl Beacon Management

Retailers deploy and manage highly secure beacons, creating a valuable set of mobile engagement and measurement zones across their retail store network.

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Swirl SDK

Retailers add the easy to install Swirl SDK to their iOS or Android mobile apps, allowing them to deliver indoor location-targeted mobile ads at strategic areas within their stores.

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Swirl Audience Network

Retailers who want to reach a larger audience of in-store shoppers can tap the Swirl Audience Network. Swirl’s partnerships with leading mobile app publishers including RetailMeNot (the world’s largest digital offers marketplace), means that retailers can extend their beacon marketing reach to tens of millions of highly engaged consumers.

Swirl Beacon Marketing

Swirl’s cloud-based software platform offers the industry’s most robust set of capabilities for creating, managing and optimizing proximity-based mobile marketing campaigns.

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swx
Swirl Ad Exchange (SWx™)

Using SWx, retailers can create a powerful new shopper marketing channel by opening up proximity-based in-store mobile advertising opportunities to select brand partners, while maintaining full control over the shopper experience.

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Retailer benefits

“Swirl is using Retail’s stealth weapon to maximize in-store sales.” – Forbes

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Enhance
customer satisfaction

Create shopper value with meaningful in-store mobile experiences.

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Increase
shopper engagement

Extend mobile app usage with in-store alerts and value-added features.

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Influence
purchase decisions

Drive conversion and spend by delivering highly targeted content and offers at the moment of truth.

We wrote the book
on beacon marketing

As pioneers in the industry, Swirl has been at the forefront of innovation in beacon marketing. We’ve spent years working with leading retailers to develop the industry’s most advanced technology and capabilities. And we’ve got the patent to prove it.

“Swirl granted patent for beacon-powered mobile marketing.” Read the press release.

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Supporting the world’s largest retailers in collaboration with:

Our strategic relationship with Zebra Technologies (formerly Motorola Solutions Enterprise Business) provides the industry’s most scalable and comprehensive beacon marketing solution for leading retailers and brands around the world.

Software

Swirl’s beacon marketing software can be licensed independently, or in conjunction with MPact, Zebra’s unified indoor locationing solution.

Beacon Hardware

Swirl’s platform is fully compatible with Zebra’s Bluetooth® Smart beacons – providing retailers with the flexibility to purchase beacon hardware from an established retail partner.

Servicing

Swirl customers can access Zebra’s nationwide Services team for installation and servicing of even the largest scale beacon networks spanning thousands of retail locations.

Extend your reach with
the Swirl Audience Network

Through our network of premium mobile app publishers, retailers can now deliver personalized digital experiences to an unmatched audience of in-store shoppers. Using beacon aware mobile apps that they already carry, millions of consumers are ready to connect in your stores. What are you waiting for?

Learn More
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The Beacon Marketing Playbook

Get the playbook used by Lord & Taylor, whose beacon marketing campaign was named Mobile Marketer’s Program of the Year. The playbook will show you:

  • The importance of setting clear business goals
  • How to optimize beacon placements
  • 3 rules for a customer-friendly beacon marketing program
  • Tips for creating “glanceable media”

SWx™ is powering the in-store shopper
marketing revolution

With Swirl Ad Exchange (SWx) and in-store beacons, retailers can unlock a powerful new marketing channel for brand partners and  advertisers. Every beacon in your store represents an interactive merchandising opportunity that you can offer to your most important brand partners. Swirl’s programmatic private ad exchange allows retailers to control and manage brand access while maintaining complete control of the shopper experience. It’s in-store shopper marketing for the digital age and it’s here today.

Learn More

Getting started is easy!

Swirl’s platform is robust enough to meet the needs of the largest and most complex organizations, but simple enough to deploy in a matter of days. It gives marketers complete brand control while delivering a seamless in-store shopping experience to consumers.

1. Simple setup

Whether it’s adding the Swirl SDK to your existing mobile app or taking advantage of the Swirl Audience Network, deploying new Swirl beacons in your retail locations or leveraging existing third-party beacons, getting started has never been easier.

2. Create & launch

Our template driven design tools and step-by-step Targeting Wizard allow marketers to launch highly targeted beacon-powered mobile marketing campaigns with ease,

3. Analyze & optimize

With real-time access to detailed performance metrics, retail marketers can quickly assess campaign effectiveness and modify programs to optimize results.

Want to see the Swirl platform in action?