Creating true shopper
value with targeted
From enterprise-class beacon hardware to advanced campaign management tools.
Committed to transparency and information sharing control for your customers.
Swirl’s beacon marketing platform can be licensed independently, or in conjunction with MPact, Zebra’s unified indoor locationing solution.
Swirl’s platform is fully compatible with Zebra’s Bluetooth® Smart beacons – providing retailers with the flexibility to purchase beacon hardware from an established retail partner.
Swirl customers can access Zebra’s nationwide Services team for installation and servicing of even the largest scale beacon networks spanning thousands of retail locations.
“Swirl is using Retail’s stealth weapon to maximize in-store sales.”
Create shopper value with meaningful in-store mobile experiences.
Extend mobile app usage with in-store alerts and value-added features.
Drive conversion and spend by delivering highly targeted content and offers at the moment of truth.
Get the playbook used by Lord & Taylor, whose beacon marketing campaign was named Mobile Marketer’s 2014 Mobile Program of the Year. You’ll learn:
• The importance of setting clear business goals
• How to optimize beacon placements
• 3 rules for a customer-friendly beacon marketing program
• Tips for creating “glanceable media”
With Swirl Ad Exchange (SWx) and in-store beacons, retailers can unlock a powerful new marketing channel for brand partners and advertisers. Every beacon in your store represents an interactive merchandising opportunity that you can offer to your most important brand partners. Swirl’s programmatic private ad exchange allows retailers to control and manage brand access while maintaining complete control of the shopper experience. It’s in-store shopper marketing for the digital age and it’s here today.