Retail Marketers

A more engaging in-store experience

Check out The Beacon Marketing Playbook to see how we’re helping leading retailers engage today’s in-store shopper with highly relevant content delivered where and when it matters most.

Beacon-powered mobile marketing


Relevance through

Creating true shopper
value with targeted
in-aisle experiences.


An End-to-End

From enterprise-class beacon hardware to advanced campaign management tools.


Protecting Consumer

Committed to transparency and information sharing control for your customers.

How it works

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How it works

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Supporting the world’s largest retailers in collaboration with:

Our strategic relationship with Zebra Technologies (formerly Motorola Solutions Enterprise Business) provides the industry’s most scalable and comprehensive beacon marketing solution for leading retailers and brands around the world.


Swirl’s beacon marketing platform can be licensed independently, or in conjunction with MPact, Zebra’s unified indoor locationing solution.

Beacon Hardware

Swirl’s platform is fully compatible with Zebra’s Bluetooth® Smart beacons – providing retailers with the flexibility to purchase beacon hardware from an established retail partner.


Swirl customers can access Zebra’s nationwide Services team for installation and servicing of even the largest scale beacon networks spanning thousands of retail locations.

Extend your reach with
the Swirl Audience Network

Through our network of premium mobile app publishers, retailers can now deliver personalized digital experiences to an unmatched audience of in-store shoppers. Using beacon aware mobile apps that they already carry, millions of consumers are ready to connect in your stores. What are you waiting for? Contact us to see how easy it is to get started.


Retailer Benefits

“Swirl is using Retail’s stealth weapon to maximize in-store sales.” - Forbes


Customer Satisfaction

Create shopper value with meaningful in-store mobile experiences.


Shopper Engagement

Extend mobile app usage with in-store alerts and value-added features.


Purchase Decisions

Drive conversion and spend by delivering highly targeted content and offers at the moment of truth.


The Beacon Marketing Playbook

Get the playbook used by Lord & Taylor, whose beacon marketing campaign was named Mobile Marketer’s 2014 Mobile Program of the Year. You’ll learn:

•  The importance of setting clear business goals
•  How to optimize beacon placements
•  3 rules for a customer-friendly beacon marketing program
•  Tips for creating “glanceable media”

SWx is powering the In-Store Shopper
Marketing Revolution

With Swirl Ad Exchange (SWx) and in-store beacons, retailers can unlock a powerful new marketing channel for brand partners and  advertisers. Every beacon in your store represents an interactive merchandising opportunity that you can offer to your most important brand partners. Swirl’s programmatic private ad exchange allows retailers to control and manage brand access while maintaining complete control of the shopper experience. It’s in-store shopper marketing for the digital age and it’s here today.

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Want to see the Swirl platform in action?