Swirl Beacon Marketing Platform Named Most Innovative Enterprise Product of the Year by Best in Biz Awards 2015
December 08, 2015
BOSTON, MA – Swirl Networks Inc., provider of the leading beacon marketing platform, has been named a silver winner in the Most Innovative Enterprise Product of the Year category by the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts.
The fifth annual program in North America boasted the highest number of submissions to date. More than 600 entries were received this year, from a wide array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.
Swirl’s enterprise-class beacon marketing platform enables leading retailers and brands to engage consumers with highly relevant mobile content and offers delivered directly to their smartphone while they shop in participating retail locations nationwide. Swirl’s patented technology is used by leading retailers including Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland, Kenneth Cole and many more. The company’s end-to-end beacon marketing solution includes industry-leading beacon hardware, a complete set of beacon management and marketing tools, a large-scale network of third party mobile apps that allows retailers to extend their beacon marketing reach and a programmatic ad exchange that allows retailers to leverage their beacon networks with trusted brand partners.
“As shoppers continue to interact across a multitude of channels, retailers need capabilities that allow them to better understand and engage with customers in a more seamless and personalized way. Beacons are poised to play a key role in many retailers’ omnichannel strategies, by providing a deeper understanding of shopper behaviors and preferences and empowering marketers to deliver more relevant experiences across every touchpoint,” said Hilmi Ozguc, CEO of Swirl. “We are honored that the Best in Biz judges have recognized the innovations that Swirl is bringing to the retail industry.”
Winners of Best in Biz Awards 2015 were determined based on scoring from an independent panel of 46 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. The panel included contributors to ABC, Bloomberg Businessweek, Computerworld, Fast Company, Forbes, Information Week, MediaPost, Wired, Xconomy and more.
For a full list of winners visit: http://www.bestinbizawards.com/2015-winners.
ABOUT SWIRL NETWORKS
Swirl offers leading retailers, brand advertisers and publishers the industry’s most advanced platform for beacon-powered mobile marketing. By leveraging the power of Bluetooth® Smart beacons and the Swirl platform, retailers are able to influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted content to shoppers wherever their products are sold. Swirl’s patented technology (U.S. patent No. 8,781,502 B1) is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners. Learn more at www.swirl.com.