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Rob Murphy
Swirl Networks

Swirl Joins the Cisco Solution Partner Program

BOSTON, MA – Swirl Networks, Inc., the leading Mobile Presence Marketing platform provider, announced today that it has joined the Cisco® Solution Partner Program as a Solution Partner. The Internet of Everything (IoE) continues to bring together people, processes, data and things to enhance the relevancy of network connections. As a member of the Cisco Solution Partner Program, Swirl is able to quickly create and deploy solutions to enhance the capabilities, performance and management of the network to capture value in the IoE.

Swirl’s Mobile Presence Marketing Platform utilizes digital location signals including GPS, WiFi, Visible Light Communication (VLC) and Bluetooth beacons to trigger personalized mobile experiences for in-store shoppers. Retail marketers use the Swirl platform to engage, influence and understand the behaviors of opted-in consumers as they shop in and near the retailers’ stores. By connecting their WiFi access points to the Swirl platform, existing Cisco customers can activate a new set of shopper marketing and analytics capabilities in their physical stores.

“Digital location signals and mobile presence technology are key to delivering the personalized in-store shopping experiences expected by today’s consumers,” said Hilmi Ozguc, Founder and CEO, Swirl. “By taking advantage of existing WiFi access points to enable in-store mobile marketing and analytics, retailers are able to generate even greater value from their hardware investments. We are excited to be working with Cisco to bring this powerful new capability to leading enterprise marketers as they transform the retail experience for the mobile generation.”

The Cisco Solution Partner Program, part of the Cisco Partner Ecosystem, unites Cisco with third-party independent hardware and software vendors to deliver integrated solutions to joint customers. As a Solution Partner, Swirl offers a complementary product offering and has started to collaborate with Cisco to meet the needs of joint customers. For more information on Swirl, go to

About Swirl Networks

Swirl offers leading retailers the industry’s first complete mobile presence management and marketing platform. By leveraging GPS, WiFi, VLC and Bluetooth Low Energy beacon signals in their brick and mortar stores, large-scale retailers rely on Swirl to generate greater value from every shopper visit. Swirl works with industry leaders including Lord & Taylor, Urban Outfitters, Timberland, Samsung, Oracle, Google, Facebook, Cisco and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners.