Swirl Launches Application on Oracle Marketing AppCloud to Power Personalized Omnichannel Marketing Based on In-Store Shopper Behavior

Swirl Helps Marketers Leverage In-Store Digital Location Signals for Greater Levels of Personalization Through Integration to Oracle Marketing Cloud

BOSTON, MA  – Swirl Networks Inc., the leading in-store digital marketing technology provider and Silver level member of OraclePartnerNetwork (OPN), announced today that it has launched a mobile presence management and marketing application now available on the Oracle Marketing AppCloud. Swirl’s Mobile Presence Management and Marketing Platform for Oracle Marketing Cloud enables marketers to improve performance by leveraging in-store shopper behavioral data to target and personalize the digital content and messages they deliver with Oracle Marketing Cloud. The Swirl platform leverages digital location signals including GPS, WiFi and Bluetooth beacons to generate first-party shopper behavioral data that Oracle Marketing Cloud customers can use for enhanced personalization across different marketing channels. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

The Swirl Mobile Presence Management and Marketing Platform enables Oracle Marketing Cloud customers to originate a new set of behavioral data that can be used to augment existing customer profiles and help enhance marketing program effectiveness. Swirl’s DataBridge™ technology enables a real-time data feed that allows marketers to access online and offline customer profiles in order to help personalize marketing communications at any touchpoint. With the Swirl platform, marketers can:

  • Deliver personalized mobile messages and content to consumers while they shop at specific locations in and around their stores
  • Gather customer feedback through digital shopper surveys delivered automatically to shoppers as they leave a retailer’s store
  • Retarget shoppers with personalized emails or online ads after they visit a physical retail store or specific department within that store
  • Measure the effectiveness of owned and paid media in driving store traffic

“The ability to deliver truly personalized digital experiences is dependent on a deep understanding of each individual consumer that a marketer serves,” said Hilmi Ozguc, Founder and CEO, Swirl. “The integration between Oracle Marketing Cloud and Swirl’s Mobile Presence Management and Marketing Platform enables marketers to create richer customer profiles based on both online and offline behaviors, and then use this data to deliver more relevant content across marketing channels and touchpoints. We are excited to be working with Oracle to bring this powerful new capability to leading enterprise marketers.”

Oracle Marketing Cloud customers can visit Swirl in the Oracle Cloud Marketplace to install the application and access Swirl’s Mobile Presence and Marketing Platform.

About Swirl Networks

Swirl offers leading retailers the industry’s first complete mobile presence management and marketing platform. By leveraging GPS, WiFi and Bluetooth Low Energy beacon signals in their brick and mortar stores, leading retailers rely on Swirl to generate greater value from every shopper visit. Swirl’s patented technology is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners. 

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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