Swirl Named a 2018 MITX Awards Finalist for Most Innovative Ad Technology
April 18, 2018
BOSTON, MA – Swirl Networks, Inc., the leading indoor mobile location platform provider, announced today that its Mobile Presence Marketing platform has been selected as a finalist in the Most Innovative Ad Technology category for the 22nd Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Swirl’s Mobile Presence Marketing platform enables leading retailers to take advantage of a variety of digital location signals, including GPS, WiFi, and Bluetooth Low Energy, in and around their stores. With the Swirl platform, retailers can capture in-store behavioral data that enables greater levels of omnichannel personalization, deliver mobile content and services to in-store shoppers, measure and optimize online media investments aimed at driving retail store foot traffic, create new in-store mobile services, and generate new digital shopper marketing and merchandising opportunities for brand advertisers.
“With indoor location signals now deployed at scale by a number of major retailers, many are leveraging these signals to bridge the online and offline worlds, enabling them to personalize marketing communications across all consumer touchpoints,” said Swirl founder and CEO Hilmi Ozguc. “We’re proud that MITX recognizes how we’re using indoor mobile location technology to enable retailers to reinvent the in-store and omnichannel experiences for today’s mobile shopper.”
Since 1996, the MITX Awards have grown to become one of the largest and most prestigious award competitions in the country, showcasing the best creative marketing and technological accomplishments emerging from New England. This year, senior leaders from Boston businesses judged entries for more than 30 MITX award categories.
Swirl will be recognized with the other finalists at the 22nd Annual MITX Awards Ceremony, traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 24th at Royale, Boston. Tickets can be purchased at www.mitxawards.org.
ABOUT SWIRL NETWORKS
Swirl offers leading retailers the industry’s most advanced indoor mobile location platform. By leveraging geofences, WiFi, and Bluetooth Low Energy signals in their brick and mortar stores, large-scale retailers rely on Swirl to generate greater value from every shopper visit. Swirl works with industry leaders including Best Buy, Lord & Taylor, Timberland, Samsung, Oracle, Google, Facebook, Cisco and many more. Swirl is backed by top-tier, strategic investors including SoftBank, Hearst, Twitter and Simon.
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