Swirl Named as Finalist in 2015 American Business Awards
SWx™ Recognized for Innovation in Mobile Advertising and Digital Shopper Engagement
May 07, 2015
BOSTON, MA – Swirl Networks Inc., provider of the leading proximity-based indoor mobile marketing platform, announced today that Swirl Ad Exchange (SWx) was named a Finalist in the Technical Innovation of the Year category for the 2015 American Business AwardsSM.
Swirl will now be named a Gold, Silver or Bronze Stevie® Award winner at the product and technology awards event on Friday, September 11 in San Francisco.
The American Business Awards are considered the nation’s preeminent business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
“So many fascinating and inspiring stories of success were submitted to the ABAs this year,” said Stevie Awards president and founder Michael Gallagher. “We congratulate all of our 2015 Finalists on their achievements.”
Swirl’s proximity marketing platform enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide. SWx is the world’s first programmatic ad exchange for beacon-powered in-store mobile marketing. With SWx, retailers are able to leverage their beacon networks to create new shopper marketing opportunities for brand advertisers, allowing them to deliver relevant and engaging digital content to in-aisle shoppers to influence product purchases.
“The beacon marketing industry has evolved at lightning speed this past year as retailers have shifted beyond the pilot phase and into full-scale nationwide deployments,” said Swirl Founder and CEO, Hilmi Ozguc. “We’re proud that The American Business Awards recognizes the innovation that Swirl is bringing to in-store mobile advertising and we’re excited to help leading retailers and brands as they expand their beacon marketing programs and capabilities on a national level.”
Details about The American Business Awards and the list of Finalists in all categories are available here.
About Swirl Networks
Swirl offers leading retailers, brand advertisers and publishers the industry’s most advanced platform for proximity-based indoor mobile marketing. By leveraging the power of Bluetooth® Smart beacons and the Swirl platform, retailers are able to influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted content to shoppers wherever their products are sold. The Swirl platform is used by leading companies such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Marriott, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter Ventures, Hearst Ventures, SoftBank Capital and Longworth Venture Partners. Learn more at swirl.com.
About the Stevie Awards
Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards programs receive more than 10,000 nominations from organizations in more than 60 nations each year. Learn more about the Stevie Awards at www.StevieAwards.com.