Swirl Named Best Mobile Company at 2017 DMN Awards
March 08, 2017
BOSTON, MA – Swirl Networks Inc., the leading Mobile Presence Marketing platform provider, has been named winner of the 2017 DMN Award for Best Mobile Company. The DMN Awards, formerly known as the Marketing and Tech Innovation Awards, showcase the most innovative campaigns, platforms and people in marketing today.
Swirl was recognized for its Mobile Presence platform by a panel of more than 30 senior marketing professionals from a range of companies including Univision, IKEA, Wells Fargo, Xerox, Pearson and Warner Music Group. More than 150 entries were evaluated for this year’s program. Other finalists and award winners in the Marketing Tech category included Adobe, Epsilon, Experian, Oracle and Salesforce. The award winners were announced in New York City on March 1st at the annual DMN Awards Event.
Swirl’s Mobile Presence Marketing platform helps leading retailers connect the digital and physical worlds to engage and influence consumers while they shop in-store. Powered by digital location signals including GPS, WiFi, Bluetooth beacons and Visible Light Communication (VLC), the Swirl platform allows retail marketers to connect with shopper smartphones at the precise time and place they are making purchase decisions. In-store mobile marketing campaigns delivered through the Swirl platform are helping leading retailers see significant improvement in key performance indicators, such as a 41% increase in average basket size and a 36% increase in mall to store traffic conversion rate.
“Mobile presence is becoming an increasingly critical component of every major brick and mortar retailer’s omnichannel strategy,” said Hilmi Ozguc, Swirl Founder and CEO. “Using the Swirl platform, marketers are delivering more personalized experiences to shoppers at every touchpoint, whether they are in the store, near the store, or online. We are honored to be recognized by DMN for our efforts in enabling these retailers to harness the power of indoor mobile location to connect the digital and physical worlds in a scalable and meaningful way.”
About Swirl Networks
Swirl offers leading retailers the industry’s first complete mobile presence management and marketing platform. By leveraging GPS, WiFi, VLC and Bluetooth Low Energy beacon signals in their brick and mortar stores, large-scale retailers rely on Swirl to generate greater value from every shopper visit. Swirl works with industry leaders including Lord & Taylor, Urban Outfitters, Timberland, Samsung, Oracle, Google, Facebook, Cisco and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners.
DMN is the leading provider of digital and data-driven marketing analysis, research and content for senior marketing executives. Serving an audience of 150,000 readers per month, DMN content offers both deep knowledge of key marketing strategy issues and surface-level understanding of emerging news and trends.