Swirl Named Most Innovative Mobile Marketing Platform at Marketing and Tech Innovation Awards 2016
March 11, 2016
BOSTON, MA – Swirl Networks Inc., the leading in-store digital marketing technology provider, has been named by Direct Marketing News and The Hub a 2016 Marketing and Tech Innovation Award Winner in the Most Innovative Mobile Marketing Platform category. The awards honor the most innovative strategies, platforms and people in marketing. Swirl was recognized for its enterprise beacon marketing platform.
The Marketing and Tech Innovation Awards were co-presented by Direct Marketing News and sister publication The Hub. Entries were judged by the editorial staff of those two publications, as well as by a panel of analysts and senior marketers. Winners were selected from hundreds of entries from today’s marketing leaders and tech innovators and were announced at a cocktail reception at Convene last night following the 2016 Marketing and Tech Innovation Summit.
Swirl’s beacon marketing platform enables retailers and brand advertisers to deliver highly relevant mobile content directly to consumers as they shop in brick and mortar stores. The platform enhances the in-store shopping experience by connecting the physical and digital worlds through Bluetooth beacons and shoppers’ smartphones.
“We are honored that the Marketing and Tech Innovation Awards has recognized the breakthroughs that Swirl is bringing to mobile marketing and the impact that we are having on the retail industry,” said Swirl Founder and CEO, Hilmi Ozguc. “As brick and mortar retailers push to enhance the shopping experience in their stores, Swirl is helping them link their physical and digitals worlds, enabling them to engage in-store shoppers in a truly personalized fashion.”
About Swirl Networks
Swirl offers leading retailers, brand advertisers and publishers the industry’s most advanced platform for in-store digital marketing. By leveraging the power of mobile and location, retailers are able to get more value from each store visit by influencing in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted content to shoppers wherever their products are sold. Swirl’s patented technology is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank Capital and Longworth Venture Partners.