PR Contact

Brianna Allard
MITX
617-871-2155 x703
ballard@mitx.org

Rob Murphy
Swirl Networks
rob@swirl.com

Christine Lewis
InkHouse for Swirl
swirl@inkhouse.com

Swirl Selected as a 2016 MITX Awards Finalist for Marketing Technology Innovation

Recognized for Most Innovative Use of IoT

BOSTON, MA  – Swirl Networks Inc., the leading in-store digital marketing technology provider, announced today that its Mobile Presence platform has been selected as a finalist in the Most Innovative Use of IoT category for the 20th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

Swirl offers leading retailers the industry’s most advanced platform for in-store digital marketing. Swirl’s Mobile Presence platform enables brick and mortar retailers to better understand and engage with their customers by leveraging digital location signals, including Bluetooth beacons, to connect with shopper smartphones. Retailers are adding the Swirl platform to their existing marketing and digital ad technology stacks to power greater levels of personalization across all channels and customer touchpoints.

“For 20 years, MITX has been celebrating the talented and creative minds across New England – innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”

“The Internet of Things is helping to transform brick and mortar retail,” said Swirl founder and CEO Hilmi Ozguc. “We’re proud that MITX recognizes how we’re using mobile presence technology to enable retailers to link the digital and physical worlds in order to bring new levels of personalization to shoppers at every touchpoint.”

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country, showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 33 MITX award categories.

Swirl will be recognized with the other finalists at the 20th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 25th at the Westin Waterfront. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.

 

ABOUT SWIRL NETWORKS

Swirl offers leading retailers the industry’s most advanced platform for in-store digital marketing. By leveraging the power of mobile presence, Swirl is enabling retailers to create a powerful omnichannel advantage with their brick and mortar stores. Swirl’s patented technology is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners. 

ABOUT MITX

Inspire. Connect. Provoke.

For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.