Swirl Selected by AlwaysOn as an OnMedia Top 100 Winner
Recognized for Innovation in In-Store Mobile Marketing Technology
March 21, 2016
BOSTON, MA – Swirl Networks Inc., the leading in-store digital marketing technology provider, announced today that it has been chosen by AlwaysOn as an OnMedia Top 100 winner. Selection as an OnMedia 100 winner signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Swirl was selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Swirl is helping retailers connect the digital and physical worlds in a powerful new way. Powered by retailer-controlled Bluetooth beacons, the Swirl platform enables retail marketers to take advantage of a valuable new set of location intelligence data to drive meaningful business results. From optimizing digital advertising investments to engaging with consumers in a more personalized way, Swirl is helping leading retailers leverage the power of mobile presence to create lasting value for their customers and their business.
“This year’s OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today’s advances in cloud computing and other on-demand services. Advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it,” says Tony Perkins, founder and editor of AlwaysOn.
“Mobile technology and location intelligence are now at a point where retailers can offer truly personalized shopping experiences across any touchpoint,” said Swirl founder and CEO, Hilmi Ozguc. “Swirl is enabling retailers to connect the physical and digital worlds in a powerful new way. We’re honored that AlwaysOn has recognized the innovation that we’re bringing to the retail industry and we look forward to continuing to shape the customer experience of the future.”
OnMedia 100 winners were selected from among hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2016 list.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website.
About Swirl Networks
Swirl offers leading retailers, brand advertisers and publishers the industry’s most advanced platform for in-store digital marketing. By leveraging the power of mobile presence, retailers are able to get more value from every store visit. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted content to shoppers wherever their products are sold. Swirl’s patented technology is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank Capital and Longworth Venture Partners.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.