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Swirl Selected by AlwaysOn as an OnMobile Top 100 Winner

Recognized for Innovation in Mobile Technology and Beacon Marketing

BOSTON, MA  – Swirl Networks Inc., provider of the leading enterprise-class platform and programmatic ad exchange for proximity-based mobile marketing, today announced that it has been named by AlwaysOn as a 2014 OnMobile Top 100 company. Inclusion in the OnMobile 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets. Swirl was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Swirl’s proximity marketing platform and Swirl Ad Exchange (SWx) offer a full suite of indoor mobile marketing capabilities that enable retailers and brands to deliver engaging and value-added content to opted-in shoppers’ smartphones based on their precise in-store location. Using SWx, retailers can establish their own private shopper marketing network, granting select brand advertisers permission to engage with shoppers in-aisle, where their products are sold. With a growing network of Swirl-enabled third party mobile apps, retailers and brands are able to reach a wide audience of consumers.

“The number of connected devices numbers in the billions, bringing the long-cherished vision of the Internet of Things into today’s reality. This year’s OnMobile 100 winners represent the companies that are connecting devices, running vital consumer and enterprise applications, and propelling technology into the future,” says Tony Perkins, founder and editor of AlwaysOn.

“With 90% of retail sales happening in-store and 70% of consumers turning to their smartphones while they shop, Swirl’s beacon-powered proximity marketing technology is helping retailers and brands connect with shoppers at the moment of truth,” said Swirl founder and CEO, Hilmi Ozguc. “Mobile technology is transforming the in-store shopping experience and we are excited to be playing a key role in its evolution. We are honored to be named by AlwaysOn as an OnMobile Top 100 company in recognition of our achievements and future potential.”

The OnMobile 100 were selected from among hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.

A full list of all the OnMobile 100 winners can be found on the AlwaysOn website.

About Swirl Networks

Swirl is the leading proximity-based mobile marketing platform provider helping large-scale retailers and brands leverage the power of mobile to engage consumers while they shop in stores. Top companies such as Lord & Taylor, Hudson’s Bay, Marriott, Alex and Ani, Timberland and Kenneth Cole use Swirl’s patent-pending technology to increase foot traffic, customer engagement and sales conversion. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.

About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.