Swirl Selected as a 2015 MITX Awards Finalist for In-Store Mobile Ad Exchange
SWx™ Recognized for Innovation in Mobile Advertising and Shopper Engagement
April 08, 2015
BOSTON, MA – Swirl Networks Inc., provider of the leading proximity-based indoor mobile marketing platform, announced today that Swirl Ad Exchange (SWx) has been selected as a finalist in the Most Innovative Ad Technology category for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Since 1996, the MITX Awards have grown to become the largest and most prestigious awards competition in the country, showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.
“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”
Swirl’s proximity marketing platform enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide. SWx is the world’s first programmatic ad exchange for beacon-powered in-store mobile marketing. With SWx, retailers are able to leverage their beacon networks to create new shopper marketing opportunities for brand advertisers, allowing them to deliver relevant and engaging digital content to in-aisle shoppers to influence product purchases
“Beacon marketing is now moving beyond the pilot phase and into full-scale nationwide deployments,” said Swirl Founder and CEO, Hilmi Ozguc. “We’re proud that MITX is recognizing us as innovators in in-store mobile advertising technology and we’re excited to continue empowering leading retailers and brands as they expand their beacon marketing programs and capabilities on a national scale.”
Swirl will be recognized with the other finalists at the 19th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the Marriott Copley Place on May 14th at the ceremony hosted by Boston legend and comedic superstar Lenny Clarke. Tickets can be purchased at www.mitxawards.org.
About Swirl Networks
Swirl is the leading proximity-based mobile marketing platform provider helping large-scale retailers and brands leverage the power of mobile to engage consumers while they shop in stores. Top companies such as Lord & Taylor, Hudson’s Bay, Marriott, Alex and Ani, Timberland and Kenneth Cole use Swirl’s patent-pending technology to increase foot traffic, customer engagement and sales conversion. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization bringing together the marketing, technology and design community to engage to ignite innovation in the business community. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit www.mitx.org.