Swirl Selected by AlwaysOn as one of the OnMedia 50 Companies to Watch
Recognized for creating new opportunities in marketing, branding, advertising and publishing
September 15, 2014
BOSTON, MA – Swirl Networks Inc., provider of the leading enterprise-class beacon marketing platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia 50 Companies to Watch. Inclusion in the OnMedia 50 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets. Swirl was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Swirl’s beacon marketing platform allows retailers and publishers to deliver engaging and value-added digital content to consumers’ smartphones while they shop in specific areas of a retail store. Mobile app users who opt-in to the service receive digital content and offers automatically based on their specific location and behavior in participating retail stores. With a growing network of Swirl-enabled third party mobile apps, retailers are able to engage and influence a wide audience of in-store shoppers.
“The OnMedia 50 Companies to Watch represents a group of companies on an upward path to success, disrupting the digital media marketplace,” said Tony Perkins, founder and editor of AlwaysOn. “[These] winners are opening up new ways for consumers to connect with goods and services. Innovation is heating up, and we predict even more growth and positive disruption coming during the next few years.”
“Swirl is helping retailers leverage the power of mobile and iBeacon technology to transform the in-store shopping experience,” said Swirl founder and CEO, Hilmi Ozguc. “It’s an incredibly exciting time for innovation in retail marketing and mobile advertising, and we are in the early stages of transformational change. We are honored to be named by AlwaysOn as an OnMedia Company to Watch in recognition for our achievements and future potential.”
The OnMedia 50 Companies to Watch were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.
A full list of all the OnMedia 50 Companies to Watch winners can be found on the AlwaysOn website at http://www.aonetwork.com/
About Swirl Networks
Swirl is the leading enterprise-class beacon marketing platform provider helping leading retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl’s patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.