Swirl Wins Local Search Association 2017 Ad-To-Action Award for Best Use of Mobile Location
March 06, 2017
BOSTON, MA – Swirl Networks Inc., the leading Mobile Presence Marketing platform provider, has been named winner of the 2017 Ad-To-Action Award for Best Use of Mobile Location by the Local Search Association (LSA). The Ad-To-Action Awards celebrate innovation in the local media and marketing industry by recognizing the best local and location-based marketing solutions.
Swirl was one of the more than 90 companies participating in this year’s program, which included some of the most prominent agencies, media publishers and technology providers in the local marketing industry. Entries were judged by a diverse panel of industry leaders and experts from companies such as Facebook, Pinterest, Macy’s, Google, Epsilon, GoDaddy, Advance Auto Parts and more. Winners represent the most forward thinking solutions, campaigns and marketing technology available for driving local consumer actions and addressing current market needs. The awards were announced at the LSA17 Conference in San Diego on February 27th.
Swirl’s Mobile Presence Marketing platform is used by leading retailers to engage and influence consumers while they shop in-store. Powered by digital location signals including GPS, WiFi, Bluetooth beacons and Visible Light Communication (VLC), the Swirl platform allows retail marketers to connect with shopper smartphones at the precise time and place they are making purchase decisions. Top retailers have seen up to 41% improvements in key performance indicators and 7x return on investment from in-store mobile marketing campaigns delivered through the Swirl platform.
“Mobile presence technology is enabling retailers to fundamentally transform their brick and mortar locations into a powerful strategic marketing asset,” said Hilmi Ozguc, Swirl Founder and CEO. “The proliferation of digital location signals is creating a powerful opportunity for retailers to understand and engage with their customers in a much more personalized way. We are honored that the Local Search Association has recognized Swirl for the advancements that we are bringing to location-based mobile marketing.”
About Swirl Networks
Swirl offers leading retailers the industry’s first complete mobile presence management and marketing platform. By leveraging GPS, WiFi, VLC and Bluetooth Low Energy beacon signals in their brick and mortar stores, large-scale retailers rely on Swirl to generate greater value from every shopper visit. Swirl works with industry leaders including Lord & Taylor, Urban Outfitters, Timberland, Samsung, Oracle, Google, Facebook, Cisco and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners.
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in roughly 20 countries and the Association helps these members realize the power of local and location-based marketing through conferences, consulting, insights, advocacy and more.