Swirl’s iBeacon Technology Named as Finalist for Bluetooth® Breakthrough Awards
In-store mobile marketing platform provider recognized for product innovation by Bluetooth Special Interest Group
January 07, 2014
BOSTON, MA – Swirl Networks, Inc., an in-store mobile marketing platform provider, today announced that it has been named a finalist for The Bluetooth Breakthrough Awards, the official award program of the Bluetooth Special Interest Group (SIG). The Bluetooth Breakthrough Awards highlight the most innovative uses of Bluetooth technology in products, applications, prototypes under development, and student-led projects in the concept phase.
The Swirl platform is the only enterprise-grade solution for creating, managing and optimizing large scale in-store mobile marketing campaigns leveraging iBeacon technology. Swirl’s SecureCast™ Beacons, powered by Bluetooth Smart technology, along with the Swirl Marketing console and mobile client SDK, provide an end-to-end solution that allows major retailers to deliver highly targeted messages, content and offers to smartphone users while they shop in stores. With its micro-location targeting capability, retailers can pinpoint a shopper’s precise location within a store in order to create personalized and contextual shopping experiences.
“After reviewing hundreds of submissions, we are thrilled to introduce the finalists for the Bluetooth Breakthrough Awards. All finalists encapsulate the powerful yet practical innovation made possible because of Bluetooth Smart technology,” said Suke Jawanda, Bluetooth SIG CMO. “Swirl’s use of Bluetooth Smart technology to enhance the in-store shopping experience is a great example of how retailers can simultaneously better understand, engage, and serve their customers through beacons using a trusted wireless technology millions of consumers already have in the palm of their hand.”
“For the past 18 months we have been developing our indoor positioning capability based on Bluetooth Smart technology. With widespread support from major phone manufacturers, an easily configurable broadcast range and very low power consumption, it has proven to be an incredibly powerful component of our platform,” said Hilmi Ozguc, founder and CEO of Swirl. “The innovations enabled by Bluetooth technology are limitless and we’re honored to be recognized by the Bluetooth SIG as a pioneer in the space.”
Finalists for the Bluetooth Breakthrough Awards were revealed during the Bluetooth SIG media event on January 6th, at the 2014 International Consumer Electronics Show (CES) in Las Vegas. The overall winner, along with the category winners, will be announced at Pepcom MobileFocus Global on February 23rd, during Mobile World Congress (MWC) in Barcelona, Spain.
Swirl is an in-store mobile marketing platform provider that is helping retailers leverage the power of mobile to attract and influence consumers while they shop in retail stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl’s patent-pending micro-location technology to increase their store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.