Swirl Mobile Presence Marketing Suite

Enabling Retailers to Harness the Full Power of Mobile Presence in Their Stores

Proximity Marketing

Swirl’s Proximity Marketing module provides retailers with the industry’s most advanced set of tools for creating, managing, measuring and optimizing in-store mobile marketing campaigns. Designed and built from the ground up by marketers for marketers, the Swirl platform offers a powerful set of capabilities to take advantage of GPS, WiFi and BLE signals. Swirl’s intuitive interface and leading feature set make it easy for anyone to deliver compelling and highly targeted mobile experiences to retail store shoppers.

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In-Store Service Enablement

Swirl’s In-Store Service Enablement capability allows retailers to deliver value-added services directly to shoppers in the store. Whether it’s streamlining the Buy Online Pickup In Store process, powering a sales associate clienteling app, or automating the check-in process for scheduled appointments, Swirl can help. And Swirl’s Location Event API can be easily integrated with existing enterprise systems or used to trigger new, location-enabled applications and services built on the Swirl platform.

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Online to Offline Attribution

Swirl’s Online to Offline Attribution solution allows retailers to understand the true ROI of their digital advertising campaigns by precisely measuring the resulting store or department-level foot traffic they drive. By harnessing the power of mobile presence to verify store visits, Swirl delivers more accurate and timely behavioral data than any other attribution solution provider in the market. And better, faster data means smarter digital advertising.

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In-Store Mobile Media Exchange (MMx)

Swirl’s In-Store Mobile Media Exchange Software takes mobile presence to the next level by enabling retailers to create their own private, in-store mobile media network. With MMx, retailers can invite their trusted brand partners to bring value-added mobile content, offers and experiences directly to shopper smartphones at specific locations within their stores. And Swirl’s precision targeting engine means that brand advertisers can be sure that they never miss another opportunity to engage with shoppers wherever their products are sold.

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Offline to Online Retargeting

The shopping journey doesn’t always end with a store visit, so why should your marketing efforts? Swirl’s Offline to Online Retargeting solution allows retail marketers to take advantage of in-store location signals to personalize post store visit marketing efforts. Whether you want to stimulate return visits to the store or increase loyalty through online engagement, Swirl makes it easy to tailor your online messages based on in-store behaviors.

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