Swirl Named Innovative Mobile Technology Finalist for 18th Annual Technology Leadership Awards


BOSTON, MA  – Swirl Networks Inc., provider of the leading beacon marketing platform, today announced that it has been named a finalist in the Innovative Mobile Technology of the Year category for the 2015 Mass Technology Leadership Council (MassTLC) Technology Leadership Awards.

Swirl’s beacon marketing platform enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide. Swirl’s end-to-end offering includes the industry’s most advanced beacon hardware and software, as well as the Swirl Audience Network and Swirl Ad Exchange.

“Our congratulations to Swirl and to all of the 18th annual MassTLC Leadership Awards finalists. Each one is an example of the executive leadership, business acumen and technological innovation fueling Massachusetts’ economy and an example of the breadth and depth of talent in our region,” said Tom Hopcroft, president and CEO of Mass Technology Leadership Council.

“The beacon marketing industry is heating up, with major tech players like Apple, Google and Twitter all giving their ‘stamp of approval’ to the technology,” said Swirl Founder and CEO, Hilmi Ozguc. “Swirl is playing a leading role as retailers and brands build out their beacon marketing programs and capabilities on a national scale. We are proud to be part of the thriving Massachusetts tech community and we are honored to be recognized by MassTLC as an innovator in the mobile technology space.”

This year’s award nominees represent the best of the region’s tech industry in 16 categories. Finalists were selected from hundreds of nominations, as judged by panels of executives, investors, analysts, media and thought leaders in each of the categories. Winners will be announced on Wednesday, September 16, at the MassTLC Leadership Awards Gala at the Seaport World Trade Center in Boston.

About Swirl Networks

Swirl offers leading retailers, brand advertisers and publishers the industry’s most advanced platform for beacon-powered mobile marketing. By leveraging the power of Bluetooth® Smart beacons and the Swirl platform, retailers are able to influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted content to shoppers wherever their products are sold. The Swirl platform is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank Capital, and Longworth Venture Partners. Learn more at swirl.com.

About the Mass Technology Leadership Council, Inc.

With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at www.masstlc.org