Swirl Recognized for Most Innovative Enterprise Product in Best in Biz Awards 2017
November 29, 2017
BOSTON, MA – Swirl Networks, Inc., the leading indoor mobile location platform provider, has been named a Silver winner for the Most Innovative Enterprise Product of the Year in the 7th Annual Best in Biz Awards, the only independent business awards program judged by industry analysts and members of the press.
Swirl’s indoor mobile location platform enables leading retailers to take advantage of a variety of digital location signals in and around their stores, including GPS, WiFi, Bluetooth Low Energy and Visible Light Communications. With the Swirl platform, retailers can generate in-store shopper behavioral data that enables greater levels of omnichannel personalization, deliver mobile content and services to in-store shoppers, measure and optimize online media investments to drive retail store foot traffic, and create new digital shopper marketing and merchandising opportunities for brand advertisers.
Each year, Best in Biz Awards’ entrants span the spectrum, from some of the most innovative local start-ups to the most recognizable global brands. The seventh annual program was particularly hotly contested, with more than 650 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.
“Indoor mobile location is enabling retailers to transform their brick and mortar stores into strategic digital marketing assets” said Hilmi Ozguc, Swirl Founder and CEO. “Consumers expect a seamless experience across all channels, and Swirl is helping leading enterprise marketers bridge the gap between the digital and physical worlds. We are honored to be recognized with a Best in Biz Award for the innovation that we are bringing to the retail industry.”
“Reviewing this year’s entries in Best in Biz Awards was like going to an NBA All-Star game — you end up shaking your head in admiration, smiling and saying, ‘Oh man, that’s gooood,’” said Dale Dauten, King Features Syndicate, returning to judge the awards for the sixth year. “And then the next one is even better. It’s a top-that competition.”
For a full list of winners in Best in Biz Awards 2017, visit bestinbizawards.com.
About Swirl Networks
Swirl offers leading retailers the industry’s most advanced indoor mobile location platform. By leveraging geofences, WiFi, VLC and Bluetooth Low Energy signals in their brick and mortar stores, large-scale retailers rely on Swirl to generate greater value from every shopper visit. Swirl works with industry leaders including Best Buy, Lord & Taylor, Urban Outfitters, Timberland, Samsung, Oracle, Google, Facebook, Cisco and many more. Swirl is backed by top-tier, strategic investors including SoftBank, Hearst, Twitter and Simon.
About Best in Biz Awards
Since 2011, Best in Biz Awards, Inc. has made its mark as the only independent business awards program judged each year by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 65 categories, including company, team, executive, product, and PR and media. For more information, visit: http://www.bestinbizawards.com.