Swirl’s Beacon Marketing Platform Selected as Most Innovative Ad Technology at the 2014 MITX Awards

18th Annual Award Event Celebrates New England Region’s Creative Digital Ecosystem


BOSTON, MA  – Swirl Networks, Inc., today announced that its beacon-powered in-store mobile marketing platform has been selected as the winner of the Most Innovative Ad Technology category for the 2014 MITX Awards.

The MITX award show is unique in that it recognizes the New England region’s entire digital ecosystem, including media, advertising, marketing, products, apps, agencies and more. Winners were announced in 29 categories along with two PwC Promise Award recipients at a sold-out event held May 29th at the Westin Waterfront in Boston.

Swirl was recognized for its highly innovative approach to mobile advertising and shopper engagement. The Swirl in-store mobile marketing platform reinvents the retail shopping experience, leveraging Bluetooth® Smart and Apple’s iBeacon technology to enable marketers to deliver personalized digital experiences to shoppers’ smartphones based on their precise location within a store. Swirl’s end-to-end platform is the leading enterprise-class solution for creating, managing and optimizing in-store mobile marketing campaigns that drive higher consumer engagement and retail sales uplift. Major retailers, including Timberland, Kenneth Cole and Alex and Ani have already deployed Swirl’s platform in their stores nationwide.

“The MITX Awards showcases the best and brightest of our region’s rich digital ecosystem,” said MITX President Amy Quigley. “This year’s winners clearly demonstrate why Massachusetts is a hub for innovative technology and creative marketing. MITX is thrilled to honor their achievements.”

“We launched our in-store mobile marketing platform last year with the aim of transforming the shopping experience to be much more relevant, contextual and rewarding to consumers everywhere,” said Swirl founder and CEO, Hilmi Ozguc. “We’re proud that MITX has recognized the potential for beacon-based mobile marketing to revolutionize the retail industry. With location-based mobile ad spending forecast to reach over $15 billion by 2018, we’re just getting started.”

The 2014 MITX Awards was made possible by the generous support of its sponsors and partners. Gold Sponsors: Havas Media, Miller Systems, PwC, Snapverse, TripAdvisor. Silver Sponsors: Bingham, Cassidy Turley, SapientNitro. Event Sponsors: AcclaimWorks, Atom Group, Connelly Partners, Vitamin T. Media Sponsor: Boston Globe Media.

For the complete list of winners and other information please visit the MITX Awards Website.

About Swirl Networks

Swirl is the leading enterprise-class beacon marketing platform provider helping leading retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl’s patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.